Blog

Super Bowl ads in 2025 cost a jaw-dropping $8 million this year—enough to buy a private island. While the exposure is tempting, a one-and-done ad often isn’t worth the steep price unless you have a broad audience, a memorable concept, and a follow-up strategy. At Red Canary, we’ve created Super Bowl spots for Harris Personal Injury Lawyers, focusing on branding, community, and humor. If you’re debating whether a Super Bowl ad is the right play or if your marketing dollars could work harder elsewhere, we can help you strategize.

Hiring a video pro doesn’t mean you’re off the hook. From brainstorming wild ideas to surviving the chaos of shoot day, you’ll be part of the action. Expect lots of questions, rewrites, unexpected hiccups (someone always forgets lunch), and multiple rounds of edits. In the end, you’ll have a polished video that tells your story—hopefully without making people wonder if your team lost a bet. Ready to dive in? Let’s make some magic.

Gen AI video: is it the superhero we didn’t know we needed—or the sidekick that keeps tripping over its own cape? In the world of video production, AI can be a game-changer, helping you save time and add that extra flair. But it’s not a magical push of the button. Sometimes, it gets a little…weird. Here’s a look at the good, the bad, and the bizarre of using AI to create your next video masterpiece.

When planning a video production project, asking the right questions ensures clarity, smooth execution, and alignment with the final vision.